here is what a wise old man told me about scopes, invest some in your rifle, but the scope makes the rifle. IMO, for a 7mm i think a 3x9x40 is a little small. That gun is designed to shoot long distances. And a 3x9 is going to be tough to get you there. Sure, some scopes are more pricey than others, but I can promise you, you get what you pay for. Nikon makes a good optic. But if you have the extra change to do it, step to a Zeiss or something similiar and you will thank yourself